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I.W.S. Internet Web Solutions Blog | IWS Australia - Part 2

E-Commerce Tips

When selling your products or service online you need to be sure you have designed your website with your customer in mind.

Be Mobile Ready

Last year was an unmistakably awesome year for the tech industry. More than ever, people are spending money on the latest and greatest tablet or Smart-phone for work or play.

You have just 7 seconds to make a good impression.

You have just 7 seconds to make a good impression.  Your visitors will have already judged your site in that time. Poor load time, crazy colours, bad logo and layout, popups, confused navigation can all play a factor in your websites first impressions. 1: Introductory Video Keep them engaged with a short introductory video. 60% of visitors will watch a video rather than read text. 2: Value Proposition What is the one reason your customers need you?  Place your Value Proposition above the fold so it can been seen. 3: Let them Scroll We no longer need to limit the page length.  Highlight key sections of your website visitors should look at. Let them explore 4: Direct their eyes Provide your visitors with some sort of direction.  They need to know what to look at or what to do.  Call to Actions are great for directing your customers. 5: Develop a Connection Don’t make the site about you.  It should be about how you can help them.  Use social media to create a relationship. I.W.S. Internet Web Solutions www.iwsdesign.net Contact Geoff for more information....

8 Things to do before you start to build a new website

I.W.S. Internet Web Solutions Before you start to build a website make sure you have addressed the following: Branding & Visual Identity – Logo and brand vision Website Strategy – what’s you websites message, website structure, and marketing plan. What is your websites purpose? Do you know the problem your product/service is solving and for whom? Call to Actions – Do you have well thought out “Call to Actions” on your website. Website Content - Gathering content for your website.  Do you need a copywriter? Mobile Version - Do you need a mobile version of your website?  (the answer should be yes) Website Promotions - Email Campaigns, Introductory Videos, SEO,  Google Analytics. Contact Geoff for more information on geoff@iwsdesign.net Phone 604 720 7796 I.W.S. Internet Web Solutions - Websites that stand out in the...

The importance of responsive web design

Mobile users deserve the same quality of Browsing Experience as desktop users and seeing as though more people view and search for websites on a mobile device it is now more important than ever to make sure your website is responsive or optimised for mobile devices.


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