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Custom WordPress Website Designers | IWS Australia

Custom Website Designs

Building websites that stand out in the crowd...

Vancouver Custom Website Designs

Website Strategies

A website needs to have a purpose and a goal … otherwise you could become a needle in a haystack.

There are over 1 billion websites out there and you need to stand out from the crowd and be found. I.W.S. custom websites allow us to create an online marketing plan for your website that will bring results. We learn about your business, your products, your target audience and your website purpose to create a website that hits the mark.

User Experience (UX)

When a visitor comes to you website you have roughly 0.05 seconds to make an impression.

That’s 50 milliseconds to convert a visitor and make them stay and read your content.

We can do this by understanding Human Behaviour and how users view a website to capture their interests immediately.

  • We understand eye patterns - how users read a page
  • Focal points on the page - where to put the important information and correct layouts
  • Trust indicators - how to build credibility visually
  • Non-verbal call to actions - how to guide users to important areas
  • Website colour psychology - which colours work best for your type of business and your target demographic

You need to get this right before you write a word of content.

I.W.S. Website Design Brief

Contact us and we will send you a FREE “Website Design Brief” that you can use to plan and map out a successful website for your business.

Website Styles

Brochure Website  

Glossy brochure style of website designed to sell the sizzle of your business. These websites are ideal for business who want to direct their customers to their website via printed material or verbally to get more information or to view virtual tours.

Product Catalogue   

Online product list with images, photos, descriptions of your products for your customers to research your products.

Shopping Cart

Shopping cart website is developed so you can sell your products directly online either B2B or B2C and take secure payments over the web.

Virtual Sales Person

A virtual sales person website is designed to inform your visitors and direct them to a “Speak to a Helpful Consultant” form to qualify your customers needs and direct them to the right department in your business.

Lead Generation     

Similar to virtual sales person except you are giving away a value-added product or service in exchange for the visitor’s name, email address, and contact phone number. It could be an E-Book, Video Tutorial, or a give-away service.

Goals & Calls to Action

Think of your website as a funnel.  You need to funnel your visitors to your website’s purpose. For example: Direct visitors to your shopping cart, Online order form, contact us form, or location details.

Ask yourself…. “What do I want my website to achieve?”

This will help you decide what type of website you want for your business.

Responsive Websites

Currently approximately 80% of Internet searches are being done on mobile devices.  This means that if your website is not mobile ready you will be missing out on all that business.

I.W.S. can build you a responsive or mobile website that will ensure that your customers can find what they are looking for on their mobile device.

I.W.S. Wireframe

Learn how to get the most out of your website.


  • Weekly Video Tips and Techniques
  • Latest Web Trends
  • How to Choose the Right Colour for Your Website
  • The Psychology of Website Browsing
  • FREE Website Brief to Help You Plan Your Website
  • Do It Yourself Search Engine Optimisation Tactics

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